Paradox: whilst technology & communication continue to shrink the world, the challenges for global business have arguably never been greater.
Internationally-minded organisations don't just need customer insight expertly & intelligently gathered in far-flung places - they need it to be brought together into a coherent strategic picture, to drive effective marketing programs in each region.
Many research agencies exist which can gather customer insights from around around the world - just as we can at Moog. But not many combine this with the deep, hands-on marketing experience necessary to turn that insight into effective trans-national strategy - and help you to make it 'stick' within your organisation.
That's the Moog international difference - and it matters!
Click here to download our guide-paper on International research - plus 'insiders guide' to India & the Far East
In this report we highlight four common pitfalls which can affect a multi-country research project - and tell you how you can overcome them to ensure a highly successful (and cost-effective) result.
‘Bread’ International research does not come cheap!
‘Babel’ The brief and the insights becoming garbled in translation.
‘Blancmange’ The temptation to settle for dull, lowest common denominator answers.
‘Backbiting’ Defensive local management ‘rejecting the transplant’