Moog Planning-Transformative Insight

Success in business comes from understanding emerging customer needs & desires better than the competition - no secret there. When an enterprise is young the entrepreneurial instincts of its founders are often sufficient, but as it becomes larger and more complex it inevitably becomes harder to detect the next wave coming and keep ahead of the curve.

Our clients use us to explore new opportunities and tune their communications to fuel growth. We know how to design, run & report customer research so that it engages with your business like a toothed wheel in a ratchet.

With a breadth of experience across Services, FMCG and Durables markets we bring inspiration, focus and deep consumer expertise to the task, whatever it may be.

To solve any marketing problem you need two things...

Customer Insight
Research is one thing - insight is another. With masses of experience covering just about every market and every technique, we know how to join up the dots to turn to turn mere 'data' into insightful, usable directions you and you team can act upon with confidence.

Innovation
The inspiration to create new ideas & propositions is the driving force behind all of our projects. We offer a range of expert idea-generating techniques to bring fresh thinking to your brand or marketing challenge, breaking you out of the trap of 'received wisdom' and creating new solutions to old problems.

Who’s Moog?
Jem Keen, co-founder of research company KSBR Brand Futures and a former Planning Director at AMV/BBDO advertising - founded Moog to focus on projects where the need is as much to do with synthesis and fresh ideas and as with research. The Moog team also includes highly experienced planners and creative people from big agency backgrounds - people with the right combination of inspiration and experience to turn problems into opportunities.

Experience matters
Moog’s experience is huge & varied. Name a market, a brand or a brand planning task and it’s likely we’ll have worked in it in depth. This depth & breadth of experience can be very useful when you need rapid engagement and a clear plan of action.

*Moog Planning is named (in case you hadn’t guessed) in honour of Robert Moog, inventor of the electronic synthesiser - the instrument that brought music and electronics properly together and gave everyone from the Beach Boys to Alicia Keys a vital part of their sound.

Experience matters Moog’s experience is huge & varied. Name a market, a brand or a brand planning task and it’s likely we’ll have worked in it in depth. This depth & breadth of experience can be very useful when you need rapid engagement and a clear plan of action.

*Moog Planning is named (in case you hadn’t guessed) in honour of Robert Moog, inventor of the electronic synthesiser - the instrument that brought music and electronics properly together and gave everyone from the Beach Boys to Alicia Keys a vital part of their sound.

Experience matters
Moog’s experience is huge & varied. Name a market, a brand or a brand planning task and it’s likely we’ll have worked in it in depth. This depth & breadth of experience can be very useful when you need rapid engagement and a clear plan of action.